How to get more responses to your online survey
Running your online survey with Evalandgo is a very effective way to collect as many responses as possible. Of course, your survey design, your questions and your topic are essential if you want people to take part.
Online surveys also come with real benefits for respondents:
They can stay anonymous
They have flexibility in terms of timing
They can respond freely
They can answer the right questions at the right time
Today, internet users are no longer just spectators, they are active participants online. Taking part in surveys has become a common activity on the web.
Businesses have understood this: putting the customer at the centre of the process to collect their feedback is key to building loyalty and keeping people engaged with a product, a service or a brand.
So, how do you get people interested in your survey rather than another one?
Make people feel their opinion truly matters
When people feel valued, they’re much more likely to respond. It’s that simple: “If someone is actually asking for my opinion for once, I’ll give it.”
That’s why it’s important to show respondents that you value them. You don’t run a survey just to “get answers” — you run it to collect opinions, viewpoints, spot underlying trends, and take them into account.
Show them how they’re helping you (and make it feel like a challenge)
The desire to help the organisation running the survey is another strong reason people respond. A topic that highlights a problem to solve or a question to explore tends to spark more interest — people like contributing to something useful.
So it’s worth highlighting the “challenge” behind your survey, for example:
“To improve our event in the future, we’re collecting your feedback…”
Understand your audience before you share the survey
Knowing what motivates the panel you want to survey helps you choose the right approach and the right message. With a strategy adapted to your audience, you can maximise the number of respondents — and successfully complete your survey.