Posts Tagged ‘survey’

Optimizing your questionnaires – part 10

Written by Eval&GO Team. Posted in Blog, Optimizing your questionnaires

Optimize your questionnaires by creating stunning designs that reflect your business!

A questionnaire is much more than a way to collect data (even if that is kind of the point) ;)
A questionnaire allows you promote your business, your new product, etc… It allows you to increase your visibility.
Questionnaires can be effective marketing tools and therefore their design needs to be up to the challenge.
This is why at Eval&GO we have created a Look & Feel editor with over 200 customizable variables. This design tool allows you to create precisely the “Look” you want to promote your image.

Optimizing your questionnaires – part 9

Written by Eval&GO Team. Posted in Optimizing your questionnaires

You Want Cross-tabs? Then remember to use the right types of questions


A cross-tabulation is the result of crossing the responses obtained to two questions of a questionnaire. This is also called a contingency table.

This helps to identify populations according to a response to a question (e.g. men versus women …) and be able to analyze these populations specifically to better understand the similarities or differences between their answers to a question.

For example, in a survey about fitness club attendance it can be useful to cross-tabulate using the respondent’s job description, age, their proximity to the club…

Optimizing your questionnaires – part 7.2

Written by Sealia Thevenau. Posted in Optimizing your questionnaires

Asking the Right Questions
Don’t confuse & lose your respondents – Part 2

Confused

One of the most difficult parts of creating a survey is determining the questions and their exact wording. Even slight variations in the wording can lead to misinterpretation of meaning or confusion. This in turn can lead to biased or incorrect data collection, which we don’t want.
Welcome to part 2 of this article on Asking the Right Questions, where I’ll lay out more questions to ask yourself about your questions in order to make sure they are clear and respondent-ready.

Optimizing your questionnaires – part 7.1

Written by Sealia Thevenau. Posted in Optimizing your questionnaires

Asking the Right Questions – Don’t confuse & lose your respondents – Part 1

Confused respondent

One of the most difficult aspects of creating a survey is determining the questions and their exact wording. Even slight variations in the wording can lead to misinterpretation of meaning or confusion. This, in turn, can lead to biased or incorrect data collection, which we don’t want.

Writing questions that will not only be clear but get you the information you are looking to collect is delicate process and takes experience. You’ll have some hits and many misses in the process of gaining this experience. This article aims to give you a boost in this process

Optimizing your questionnaires – part 4

Written by Sealia Thevenau. Posted in Optimizing your questionnaires

The Matrix – Not just a Hollywood Trilogy

The “Matrix” question type is a multi-dimensional version of “multiple choice” or “scale” type questions. It is presented as a table and the respondent must give an answer per line. In this post we’ll go over the positives and negatives of using this question type to further help you optimize your surveys.

Matrix question type

Matrix with Radio-buttons

Optimizing your Questionnaires – Part 3 of 10

Written by Sealia Thevenau. Posted in Optimizing your questionnaires

Insert Page Here

Too many questions on a page = bye-bye respondents

Adding pages

Any questionnaire you publish is a manifestation of your image. For this reason it is imperative to optimize the flow of your surveys and make them as dynamic as possible for your respondents.

Online surveys are a great way of gathering information, but they can also be a powerful marketing tool that can work for (if you get it right) or against you (if you get it wrong).

Optimizing Your Questionnaires – Part Two

Written by Sealia Thevenau. Posted in Optimizing your questionnaires

Multiple Choice Versus Checkbox Questions – Yes, there REALLY is a difference!

Okay, so I see a lot of questionnaires. I create quite a few myself, I see/take them online, and I see some that people send to me because they have a question.
For some of you the subject of this post will be self-evident, for others perhaps the difference between a multiple choice question and a checkbox question doesn’t seem too clear…

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