Asking the Right Questions – Don’t confuse & lose your respondents – Part 1 One of the most difficult aspects of creating a survey is determining the questions and their exact wording. Even slight variations
Optimizing your questionnaires – part 4
The Matrix – Not just a Hollywood Trilogy
The “Matrix” question type is a multi-dimensional version of “multiple choice” or “scale” type questions. It is presented as a table and the respondent must give an answer per line. In this post we’ll go over the positives and negatives of using this question type to further help you optimize your surveys.

