Asking the Right Questions – Don’t confuse & lose your respondents – Part 1 One of the most difficult aspects of creating a survey is determining the questions and their exact wording. Even slight variations
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Too many questions on a page = bye-bye respondents
Any questionnaire you publish is a manifestation of your image. For this reason it is imperative to optimize the flow of your surveys and make them as dynamic as possible for your respondents.
Online surveys are a great way of gathering information, but they can also be a powerful marketing tool that can work for (if you get it right) or against you (if you get it wrong).