Posts Tagged ‘branching questions’

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Too many questions on a page = bye-bye respondents

Any questionnaire you publish is a manifestation of your image. For this reason it is imperative to optimize the flow of your surveys and make them as dynamic as possible for your respondents.

Online surveys are a great way of gathering information, but they can also be a powerful marketing tool that can work for (if you get it right) or against you (if you get it wrong).

QR codes seem to be invading the sidewalks more and more nowadays, why not take advantage of the trend to get your questionnaires out there!

With Eval&GO it is now possible to publish your questionnaires using a QR code as well as publishing the link online or by email. This is good news because you can take your questionnaire out to the streets!

USING BRANCHING QUESTIONS IN YOUR SURVEYS OR QUESTIONNAIRES

When creating a survey or questionnaire it can sometimes be helpful to include branching questions. Branching questions are used to direct respondents to different places in the questionnaire based on their response to the question at hand. For example, if a question asks “Did you buy a new house within the last five years?” and the person answers “yes” then they should be directed to a series of questions detailing their purchase (date of purchase, price paid, whether they purchased using a mortgage, etcetera); if the person answers “no” then they would continue the survey without adding details about a house they did not buy.