Asking the Right Questions – Don’t confuse & lose your respondents – Part 1 One of the most difficult aspects of creating a survey is determining the questions and their exact wording. Even slight variations
Here’s a thought for you: ranking questions are not always about being number one. I know I’ve blown your mind. No but really, this is important.
When companies ask a question to consumers, of their own products or otherwise, about where they would rank their company in comparison to a list of other similar companies too often they are trying to achieve top status.